Go for omnichannel instead of multichannel

Even if there is a lack of time

“We cannot set aside employees’ time just to handle facebook chat. ”

“Omnichannel takes more time, which we don’t have! “

Ever heard these reasons for why not to embrace the omnichannel strategy, or any others like these? The idea of omnichannel tends to make a lot of companies uncomfortable. At the same time the “omnichannel experts” keeps saying that omnichannel is what today’s market is expecting.

“Your customer wants it!”

The tagline almost screams at you.

Not every company is hesitant to embrace omnichannel, e.g. Virgin media and Disney, have been raised to the skies for the excellent omnichannel approach. For large American companies omnichannel comes naturally. They have a relationship to customer service that you do not see in Europe.

But what about all those companies that does not have the deep pockets? American or European, it doesn’t matter. Is it only for elitist companies or can (or should) perhaps the masses of companies embrace the approach that is here to stay?

We can perhaps find the answer in the definition of what omnichannel vs multichannel is.

What is omnichannel and multichannel?

Omni comes from the Latin word omnis and means all or every, and multi obviously means many. While many professionals try to differentiate between multi and omni they are in the foundation the same, they just take it to different levels.

That means that omnichannel is a multichannel strategy.

Only, instead of separating channels like you do in multichannel where it’s hard to share information across the channel limits, in omnichannel everything is intertwined. Omnichannel can therefore be visualized with a spiderweb where the customer is the center of everything.

The key here is to remove the focus from the tickets many traditional multichannel systems create. You instead want to focus on the individual and their pain points and problems. By getting more context through omnichannel you are able to give the customer better support.

3 Reasons why omnichannel is better

  1. It moves the focus from tickets in your system onto your customer, the real individual. Which creates happier customers!
  2. It changes your perspective and makes it possible for you to handle changes in technology better. Your mindset will go from reactive to proactive which is exactly what you need to make better investments in technology.
  3. It gives you more, and better information about your customers. With that information you will know better who to target as well as you will know what problems what customer groups are having. If you take action based on that information you can expect saved money and time in the end.

Is it worth it?

It’s always comes to resource allocation in the discussions of whether to go omnichannel or not. To someone who doesn’t understand how a well-executed omnichannel strategy looks like it might seem like more time and money than it’s worth. If your strategy uses the best tools and systems on the market, then you can be sure that you will instead save time and money.

Omnichannel is a strategy that have a high return on the investment.

Connectel is a omnichannel solution. By saying that I am telling you that with our help you can make that previously explained situation a reality. By partnering up with us you can get a high return on your investment.

We can help you limit the number of systems you use. We can also help you save time and money.